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Will the Gold Finish Fade?
Unlike the thin "flash plating" common in the market — a shallow surface coating that wears through more readily — we use a thicker, layered process. With everyday wear and sensible care, the finish keeps its color and depth for years. Any plated finish changes slightly over long‑term use; that is normal, and our process is built to slow it as much as possible — not to promise it never happens.
The Anatomy of a Lasting Finish
From the base metal to the surface, each layer earns its place.
The Base · 904L Steel
We build on 904L steel rather than standard 316L alloy — more corrosion‑resistant, and a stable foundation for the plating to bond to.
The Bonding Layer · Titanium Nitride
A titanium‑nitride layer hardens the surface and strengthens adhesion for the precious‑metal plating above it, helping to resist flaking.
The Surface · Genuine 18K Gold (Five Layers)
Genuine gold applied to a meaningful micron thickness — built to stand up to daily contact and humidity, with a warm, lasting tone.
How It Compares
The difference is in the material and the method — and time tends to tell.
| SPECIFICATION | STANDARD REPLICA MARKET | NEWCLOCKWATCHES |
|---|---|---|
| Base Metal | 316L steel (softer) | 904L steel (more corrosion‑resistant) |
| Plating Method | Flash plating (thin coat) | PVD gold plating (thicker coat) |
| Wear Over Time | Tends to wear through sooner | Long‑wearing, with proper care |
| Everyday Care | Requires extra caution | A soft, dry cloth is enough |
Seen for Yourself · The Glow of Real Gold
In natural light, unretouched.
